Get Ogilvy on Advertising PDF

By David Ogilvy

ISBN-10: 039472903X

ISBN-13: 9780394729039

ISBN-10: 051755075X

ISBN-13: 9780517550755

A candid and essential primer on all elements of ads from the man Time has known as "the such a lot wanted wizard within the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a role in advertising
• How to settle on an company on your product
• The secrets and techniques at the back of advertisements that works
• How to jot down profitable copy—and get humans to learn it
• Eighteen miracles of research
• What ads can do for charities

and masses, a lot more.

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Ogilvy on Advertising by David Ogilvy


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