By David Ogilvy
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a role in advertising
• How to settle on an company on your product
• The secrets and techniques at the back of advertisements that works
• How to jot down profitable copy—and get humans to learn it
• Eighteen miracles of research
• What ads can do for charities
and masses, a lot more.
Read Online or Download Ogilvy on Advertising PDF
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Ogilvy on Advertising by David Ogilvy