Download e-book for iPad: MAD about Luxe: l'expérience client et le Luxe (French by

Personne n’a vraiment besoin d’un sac en croco, ni même d’un dixième rouge à lèvres. Et pourtant, le marché du luxe mondial proceed de croître, avec des rentabilités parfois ahurissantes. Certes les GAFA sont les maîtres du jeu, et le company réalisé sur le internet est en croissance à deux chiffres... mais dans le luxe, les consumers continuent de pousser los angeles porte d’une boutique pour vivre un joli rêve. Quel est donc cet animal étrange qui semble d’une résilience infrequent face aux tsunamis du XXIe siècle ? Qui sont ces consumers qui cherchent désespérément de l’émotion ? « Expérience, Expérience, est-ce qu’elles auront une gueule d’expérience les futures boutiques ? » Sans baguette magique mais avec une ardour pour notre métier, nous allons vous raconter les grandes et petites histoires qui font notre quotidien et nourrissent notre imaginative and prescient des défis qui se présentent à ce monde merveilleux.

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MAD about Luxe: l'expérience client et le Luxe (French Edition)


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